Making eCommerce More Than a Web Page

With the need to move more and more data between more and more trading partners in an ever-increasing variety of formats, companies can no longer look at eCommerce and the Internet as just electronic data interchange (EDI), e-mail messages, translation and flat file mapping, and business-to-business communications. They must shift the emphasis from form and format to business content, and intent in order to link their businesses to those of their customers and suppliers; thereby, forming a totally integrated supply chain. This session describes the global developments taking place in eCommerce including EDI and the Internet as it defines the difference between front end and back end eCommerce, the Internet and intranets, catalogs and databases, the high cost of technology for technology's sake and real business value. It explores what it takes to take that next step and survive in the sometimes-confusing world of web sites and system integration. This seminar launches a new series of business strategies offered at TMA. It also includes one day educational workshops on the EC101: Basics of Electronic Commerce and SCM101: Basic of Supply Chain Management.